Luxembourg
Zeta tyres
The Zeta brand was introduced in 2006 and is the flagship of SD (Shanghai Durotyre) International. The Chinese company Shanghai Durotyre International Trading Co. Ltd. was founded in 2001 by Mike Zhang and has successfully launched the three brands Zeta, Pace and Toledo in 89 countries. Before 2005, the Zeta brand was owned by Michelin. SD International took the brand over in 2005.
Zeta passenger car tyres were introduced in 2009 and are manufactured by one of the three leading factories in China that use state-of-the-art tyre manufacturing machines and test facilities. In addition, a modern management system is used to monitor production quality. In 2013, the Alventil tread was introduced - a new, ultra high-performance summer tyre tread. The new tyre was well-received on the market and by the end user.
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